The Million Dollar Question – ROI and Social Media
Everyone is eager to attach a $ to social media. I find that the ROI question often comes from someone that isn’t sold on the idea of social media and its place in business. They’re usually looking for a reason to believe. You can tell them all the feel good social media stories that you…
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Stuff We’re Trying – Chartbeat.com
E-marketers have a thing for stats. They’re our report card – they show us how we’re doing, they show us where we need to improve and they provide insight into things that we should try. Google Analytics is the stats program of choice for us and I don’t see that changing anytime soon. The only…
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Social Media Quick Tip – Listen, Listen, Listen
We sometimes think of social media about posting content and gaining followers. A huge part of social media is listening. People are online 24 hours a day talking about… well… everything. Monitoring online “chatter” is a good way to discover what people think of your brand, your competitors and your industry. Companies that listen, react…
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Social Media Quick Tip of the Day – Streamline Your Efforts
I often get questions asking about how people can streamline their social media efforts. My first tip is to limit the number of profiles that you manage. There are no rules saying that you have to be on every social media site. Pick your battles – pick one or two sites and focus your energy…
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Social Media Quick Tip of the Day – Location Based Services
Keep an eye on location based services. Sites like Foursquare and Gowalla use mobile technology to link consumers to the places that they visit. Companies are starting to use these sites to promote special offers to their visitors. Facebook recently jumped into the location game with the introduction of Facebook Places. Here’s a good article…
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Stuff We’re Trying – Prezi.com
I’ll be honest. I hate PowerPoint. Nothing says “boring presentation” like an old fashion PowerPoint show. Boring slides, boring colors, boring layouts… I can’t say that I’ve ever been blown away by a PowerPoint slideshow. Obviously good content makes good presentations but it’s always nice when someone has the content laid out in an interesting way. I…
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Stuff We’re Trying – Animoto.com
It’s a really exciting time to be a web guy. New products, services and sites are emerging on a daily basis. It can be a pretty daunting task to keep up with everything but each new release triggers new ideas… and ultimately more new products. The Strong Coffee Marketing team keeps a pretty close eye…
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