Link Shorteners & SEO

What are link shorteners used for? Well the original purpose of a link shortener was to simply take a huge long URL, and shorten it up.  The use of them exploded once the social media website “Twitter” came to market. When you’re only able to use 140 characters, sharing a long link limited you to…

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Content Writing and SEO

Let’s face it, content is king. Like many bloggers out there, I’m always looking for ways to quickly charge up the search engine rankings. Over the past 5 years of blogging and working on websites, I have come up with some pretty solid strategies for content writing that anyone and everyone should abide by. Here’s…

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Social Media Quick Tip – Assign a Gatekeeper

It’s easy for a social media program to fall victim to its own success. Initially, you might have to fight with upper management to get the program off the ground…. but once you’ve had some success, you might have to fight to keep control. We’ve all heard the stories of people that win a big…

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Social Media Tip of the Day or So – Negative Feedback

Negative comments and reviews are great opportunities! Still to this day, many companies are apprehensive about allowing customers to freely post their opinions, reviews and comments about their products. Why? Because they fear the feedback may be negative. Don’t let this happen to you. Let’s face it, no matter what service you offer, you can’t…

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The Million Dollar Question – ROI and Social Media

Everyone is eager to attach a $ to social media. I find that the ROI question often comes from someone that isn’t sold on the idea of social media and its place in business. They’re usually looking for a reason to believe. You can tell them all the feel good social media stories that you…

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Stuff We’re Trying – Chartbeat.com

E-marketers have a thing for stats. They’re our report card – they show us how we’re doing, they show us where we need to improve and they provide insight into things that we should try. Google Analytics is the stats program of choice for us and I don’t see that changing anytime soon. The only…

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Social Media Quick Tip – Listen, Listen, Listen

We sometimes think of social media about posting content and gaining followers. A huge part of social media is listening. People are online 24 hours a day talking about… well… everything. Monitoring online “chatter” is a good way to discover what people think of your brand, your competitors and your industry. Companies that listen, react…

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Social Media Quick Tip of the Day – Streamline Your Efforts

I often get questions asking about how people can streamline their social media efforts. My first tip is to limit the number of profiles that you manage. There are no rules saying that you have to be on every social media site. Pick your battles – pick one or two sites and focus your energy…

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