How TikTok & Other Social Media Platforms Have Impacted Attention Spans & Digital Ad Effectiveness
The rise of social media platforms such as Facebook, Twitter, and TikTok has undoubtedly transformed the way we consume content. While these platforms offer a wealth of educational information, laughs and entertainment, they have also shown to have a significant impact on the human brain in ways no one saw coming. Here’s the tea: According…
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How Does City Design & Geographical Differences Impact the Effectiveness of Digital Advertising?
Over the years we’ve worked with many a client looking to enter a new market. Whether it’s a mortgage broker looking to expand, a franchise opening a new location, or new business ready to open its doors, there’s often a lot of uncertainty and doubt about what marketing strategy makes the most sense. Often times,…
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Will Bing Ads Make A Comeback with ChatGPT?
Microsoft Bing Search vs. Google Search has never really been much of a competition. Google Search vastly outnumbers and outperforms Bing both in effectiveness, reach and value to advertisers. While Bing captures about 7% of the search advertising market, their recent purchase of ChatGPT has a lot of eyes on Microsoft and how it will…
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Edmonton Election 2021 – Digital Advertising Review
As the mayoral campaigns are coming to a close, and Edmontonians are heading to the polls today, we wanted to take a closer look at the different strategies for social media advertising campaigns of all the candidates. After our recent CBC interview, we wanted to write a follow-up to see how the campaign strategies evolved…
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How To Use Audiences in Google Display Ad Campaigns
Google Display has always been a see-saw type of relationship for our agency. It’s one of those mediums that is powerful when it comes to awareness and reach, but delivers very little in terms of ROI and on-site engagements. It’s often that one campaign type that comes up in post-campaign reports that you have to go…
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9 Digital ‘Things to-do’ When Expanding Your Business
You’re expanding. That’s great — and a sign of a healthy, growing business. Getting word out is a priority, but what makes the most sense? How can I begin to show up online in this new market, and how can I begin to generate new leads and business here? Is it as simple as putting…
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Ad Fraud & How To Help Mitigate It
Year over year, digital advertising spend continues to grow as companies continue to shift marketing dollars to this growing medium. But as companies are pumping billions into digital ads, who is regulating everything? How rife are these ad exchanges with fake traffic and clicks, and further to that, in who’s best interest is it to…
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3 Great Marketing Strategies for Golf Courses
Thanks for stopping by the Strong Coffee blog. We’ve noticed that this golf course marketing post has been receiving a lot of attention over the past few years. As an agency that specializes in digital marketing for the tourism industry, we’ve had the opportunity to work with golf professionals and help them succeed online. We’re…
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