Will Bing Ads Make A Comeback with ChatGPT?
Microsoft Bing Search vs. Google Search has never really been much of a competition. Google Search vastly outnumbers and outperforms Bing both in effectiveness, reach and value to advertisers. While Bing captures about 7% of the search advertising market, their recent purchase of ChatGPT has a lot of eyes on Microsoft and how it will…
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How To Use Audiences in Google Display Ad Campaigns
Google Display has always been a see-saw type of relationship for our agency. It’s one of those mediums that is powerful when it comes to awareness and reach, but delivers very little in terms of ROI and on-site engagements. It’s often that one campaign type that comes up in post-campaign reports that you have to go…
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Ad Fraud & How To Help Mitigate It
Year over year, digital advertising spend continues to grow as companies continue to shift marketing dollars to this growing medium. But as companies are pumping billions into digital ads, who is regulating everything? How rife are these ad exchanges with fake traffic and clicks, and further to that, in who’s best interest is it to…
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5 Go-To Marketing Tools – 2018 Edition
The ever-changing digital landscape seems to produce a never-ending array of tools designed to make the lives of marketers a bit easier. While we love exploring new tools and seeing what they can do, it can start to become pretty time consuming and confusing. I often get asked about the tools we use here at…
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Advertising For A Kickstarter: What We Learned
When it comes to laying it all out on the line, there’s no better example than launching a Kickstarter campaign for a product you’ve put your money, heart, and soul into. This all-or-nothing fundraising platform can be a rollercoaster of emotion for entrepreneurs, and just the thought of throwing more money into advertising your projects…
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Facebook Page Templates – A First Look
Facebook has been busy testing new features for business pages. There’s been some talk of a job board complete with resume submission, an enhanced messenger program and additional customizations for pages through templates. Facebook will typically roll these features out to a limited audience during testing. We’re fortunate to have access to page templates on…
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How To Build Ad Campaigns Using Facebook Canvas
Hey everyone, thanks for stopping by today. We’ve been spending some time over the last few weeks fiddling with a rather hidden advertising feature that Facebook quietly launch behind the scenes. It’s called Facebook Canvas, an interactive landing page builder for advertisers. It can feature images, videos, carousels, text, and buttons to showcase particular information…
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