Marketing Golf Courses in the Winter
Unfortunately, the golf season isn’t a twelve month a year venture for many of us. Courses in hotter locations may see a slow down in the summer while those in “seasonal” spots (like us here in Canada) have to shut down for months at a time. It some cases there are opportunities for off-season revenue…
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2 Quick Ways Golf Courses Can Use Google Trends
I spent some time yesterday talking about predicting (sort of) the future using a free tool called Google Trends. Google Trends gives us information on Google searches – things like what gets searched, when it gets searched, where in the world people search, etc. We used a couple of seasonal examples yesterday but now I’d…
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Predicting The Future With Google Trends
The internet is filled with useful tools designed to help make our marketing lives a bit easier. Some of the most useful ones come from a little company called Google. Google collects mountains of information about what people do online, what people search for, what they click on, etc. Google Trends is a free tool…
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Facebook Advertising Basics – Social Media Breakfast Red Deer
Thanks to the folks at Social Media Breakfast Red Deer for inviting me to speak about the basics of Facebook Advertising at Social Media Breakfast Red Deer. I used the 45 minutes to discuss advertising best practices, Facebook ad types and boosting posts. Enjoy!
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Facebook Page Templates – A First Look
Facebook has been busy testing new features for business pages. There’s been some talk of a job board complete with resume submission, an enhanced messenger program and additional customizations for pages through templates. Facebook will typically roll these features out to a limited audience during testing. We’re fortunate to have access to page templates on…
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Golf Course Marketing – Breaking the Barriers
It’s a question we get all the time – “How can I attract more __________ to my __________?” Fill the blanks however you like.. skiers to my ski hill, families to my attraction, weddings to my hotel… Marketing involves trying to convince someone that something is a good idea. You’re trying to show someone why…
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Quick Tip – Changing Your Facebook Page Map Pin Location
Do you ever come across a task that should be straightforward yet it somehow takes an hour to figure out? Our office recently moved and I was asked to change the address and map on our Facebook page. No problem… sounds pretty simple. Although we spend a lot of time on Facebook pages, changing a…
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The Makings of a Great Attraction
A few weeks ago someone asked me about my favourite product to market. We’ve been pretty fortunate to help market some pretty fun attractions, cool events and interesting products over the years so it’s difficult to pick just one. When I stop and think about it, the answer is pretty easy. The best product to…
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