Facebook CPC vs CPM

With Facebook’s extensive targeting parameters and options, it’s no surprise they would also offer you two ways to pay.  No, I’m not talking Visa or MasterCard here. Meet the acronyms CPC and CPM. CPC stands for “cost per click” while CPM stands for “cost per 1000 impressions”. Those should be pretty self-explanatory… but which one…

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Youtube is a Powerful SEO Magnet

Not many people know that Youtube has recently surpassed Yahoo to become the second-largest search engine, behind Google. Let me show you something. Open up Google in a new window. Type in “how to clean silver”, press enter. What do you see? Two Youtube videos sitting in the number two spot. Pick another topic of…

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Going Viral

There’s been a lot of talk over the past few years about going viral. But what does it take? How do you make a viral video? Well, let me stop you right there. There is no secret formula for going viral. There are however, similarities between the videos that do. With the emergence of many…

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Starting a Blog – Picking Your Topic

It seems everyone wants to create the ultimate pit stop on the information superhighway…. many with the hopes of fame and fortune. Throw up a few interesting and engaging blog posts, sprinkle in some advertisements and collect your cheques. People will care about what you have to say and will soon be hanging on your…

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Why Facebook May Just Kill Gmail

When it comes to social media marketing, Facebook is a huge powerhouse. Now with Facebook launching the initial details behind their Facebook Mail this past Monday, there is no doubt in our minds that they will retain their powerhouse status. Facebook Mail’s biggest feature, besides tying in to your personal Facebook profile is its ability…

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Link Shorteners & SEO

What are link shorteners used for? Well the original purpose of a link shortener was to simply take a huge long URL, and shorten it up.  The use of them exploded once the social media website “Twitter” came to market. When you’re only able to use 140 characters, sharing a long link limited you to…

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Content Writing and SEO

Let’s face it, content is king. Like many bloggers out there, I’m always looking for ways to quickly charge up the search engine rankings. Over the past 5 years of blogging and working on websites, I have come up with some pretty solid strategies for content writing that anyone and everyone should abide by. Here’s…

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Social Media Quick Tip – Assign a Gatekeeper

It’s easy for a social media program to fall victim to its own success. Initially, you might have to fight with upper management to get the program off the ground…. but once you’ve had some success, you might have to fight to keep control. We’ve all heard the stories of people that win a big…

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