5 Easy Ways to Market Yourself on Youtube
If you’re a new business and don’t have a presence on Youtube, you’re missing out. Youtube has recently eclipsed Yahoo, to take the #2 spot for the website with the most traffic. Youtube videos are “liked” by search-engines, are often ranked higher than content websites. With that said – what are the best practices for…
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Why Consumers Unsubscribe & How to Keep Them
With nearly 91% of all consumers having unsubscribed from an opt-in company e-mail, or fanpages you can likely relate to this rationale. The number one reason, with more than 90% of consumers agreeing – is too frequent, irrelevant or boring communications from companies. The days of people getting excited about receiving an e-mail or status…
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5 Great Ways to Build Your E-mail List
E-newsletters are great marketing tools – they are targeted, simple to create, and free to send out. Building your database of e-mails however can be a slow process. It’s always a balance of new subscribers versus those who unsubscribe. Here are some great tactics to build your e-mail database, and retain your existing subscribers in…
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Everything You Need to Know About Remarketing
Remarketing is new type of online advertising that is improving conversion rates significantly. Traditionally marketers had no way to follow-up with potential visitors who land on their webpage – remarketing ads allow for this. This type of ad lets you send customized offers to website visitors that fit certain criteria that you designate. This is…
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Custom Mobile Website Builds vs. Plug-ins vs. Apps
It’s a fact – more people are connecting to the Internet via their mobile phone than ever before. This trend will continue to grow at an incredible pace. It’s expected by 2013 that there will be over 134 Million people in the USA alone, accessing the Internet via their mobiles. This trend brings up some…
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A Closer Look at LinkedIn Advertising
What is LinkedIn? LinkedIn positions itself as a social media platform for business professionals, it helps to keep you connect, or linked in with all of your business contacts, and offers the tools you need to create new ones. What should I advertise? Well this is up to you, many business professionals advertise themselves, many…
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Why Social Media Will End the World of Advertising
Advertising is all about getting the right message to the right people. Herein lies the challenge – getting to the right people. Current advertising tactics like billboards could easily become a thing of the past. Billboards are not targeted and they cost a ton. Newspaper, radio, television ads are all in the same boat. The…
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5 Cool Ways to Target Ads on Facebook
One of the major benefits of Facebook advertising is your how hyper targeted you can get. Here are some of the coolest settings on Facebook, and how to use them to your advantage. Relationships This feature’s got legs. Being able to target people in relationships is a huge advantage for many businesses. Florists, travel agents,…
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