Media Awards: 5 Reasons Why YOU Should Be Part Of It
Guest Post by Murray Newlands One can find tons of great bloggers and publishers doing very good work, and those who stand out deserve to have their work recognized, connect with each other, and see their readerships grow. That’s why the World Media Awards exist- to recognize and reward great contributions to media from bloggers…
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Facebook Advertising, An Interview with Facebook
We recently had the opportunity to talk with a Facebook Advertising representative. It was quite informative and painted a few pictures of how to best optimize your facebook advertising. Below are a few of those insights. 1) Once you have been running ads for a while, will low performing ads decrease performance of the overall…
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Don’t Underestimate The Power of Surveys
Surveys, polls, questions – whatever you call them, don’t underestimate their power as a way to gauge your audiences’ opinion and help with your marketing. New tools are making this easier than ever, and setting them up is only a few clicks away. In this article we’ll cover some simple and easy ways of asking…
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Google Adwords Just Added Their Own “Like” Button
This makes me wonder if Facebook somehow copyrighted the word “like”. Google recently announced that they added a “+1” button to Google Adwords ads. Here’s how it works: Jim, who recently had a great experience working with a mortgage broker through Dominion Lending Centres in Edmonton wants to spread the word to his friends. While…
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How to Find Your Niche Target Market
No matter how tightly packed and competitive a market is, there’s always some need that is going unfulfilled. Customer desires are endless, and positioning your product in a way that captures a part of the market that all your competition has ignored – is great marketing. The trick is, finding that niche. Let me show…
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Amplifying Reach, Content Checklist
Over the years I have worked on a content “filter” that can be used as a quick checklist when looking at optimizing and amplifying the reach and tracking performance of content we share. I have used it in a few work settings and modified it for others. Not every content item would need to go through…
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3 Tips to Improve Google Adwords Click-Through-Rates (CTR)
Google Adwords is an impressive ad tool. With a plethora of add-ons, tools and metrics, you can get awesome statistics and research insight into your ads, your target market and your website. Click-Through-Rates or CTR is one of your most important metrics. This is percentage of your clicks divided by your impressions (how many times…
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8 Cool Things I Learned About E-mail Marketing #TimeSci
Stemming from a previous post on 10 Cool Things I Learned About Twitter, today I wanted to talk about my learnings on e-mail marketing. I can’t give enough praise to Hubspot’s seminar on the Science of Timing. I thoroughly enjoyed all of it. Here’s what I learned: Most people report reading email in the morning…
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