10 Common PPC Mistakes That Are Costing You Money
1) Sticking to Broad Terms – This has got to be the most common mistake. Don’t get lazy… get precise. Narrow down keywords to hit your ideal target user that brings you home the bacon. Yes this may take some testing, but it’s worth it. 2) Thinking Global – People like to know you’re a…
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Facebook Tagging, Modified Text Options
When posting status updates you can use the “@” symbol to “tag” a person, page, or application name to the post. This will notify the person/page that they were mentioned and give them the opportunity to become part of the conversation. Until now, Facebook has chosen what text get’s hyper-linked when tagging a post. But…
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5 Common Adwords Keyword Mistakes That Will Kill Your Results
The Google Adwords platform is a great tool because of it’s complexity and ability to give you complete control over so many parameters. But, because of this many advertisers get themselves into trouble… Here is our list of the top 5 keyword specific mistakes that are easy to make on this platform. Enjoy! 1) Keyword…
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Understanding Website Conversion – The Basics
What is the purpose of your website? Are you selling a product or service? Are you collecting information? Attempting to engage and inform? Regardless of its purpose, your website more than likely has some sort of conversion metric that you can measure. It’s vital that you pay close attention to this metric to ensure that…
Learn MoreSocial Media Marketing: Is There a Payoff for Non-Profits?
There has been a continuous issue facing smaller non-profit organizations. They want to reach out online but often lack the budget and resources necessary. Initiatives such as charity: water and organizations like American Red Cross have been quick to embrace social media. However, it could be argued that large organizations have the resources to experiment,…
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Fun With the Google Adwords Keyword Insertion Tool
First off, what is it? Google Adwords Keyword Insertion tool allows you to use your users search query as text in your ad text. So, if you’re a Google Adwords client, and in the market for selling “organic dog food”, you likely have a large list of broad, and narrow search keywords that you’re hoping…
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The Unwritten Rules of Facebook Image Selection
It’s a fact. Your image selection for Facebook ads are an integral and important part to generating interest and clicks on your ads. Good copy and titles are imperative, but images are what draw the eye. So with only 110 x 80 pixels to work with, what are some rules to follow, and classic mistakes…
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The Hierarchy of Google Adwords: A Strategy
If you’ve frequented our site before, you likely know that we’re avid users of the Google Adwords platform. We love it! Over the years, we’ve started to notice some interesting trends on Adwords in regards to clicks, conversions and ad positioning. As I’m sure you are all aware – certain ad positions will convert better…
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