What We’ve Learned About Pokemon Go (So Far)

I think it’s safe to say that Pokemon Go has burst onto the scene in kind of a big way. As someone that didn’t grow up around Pokemon, I initially didn’t take much interest in the launch of Pokemon Go last week. As more and more people got on board (despite the fact that the…

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Why Minding Your Reviews Might Be Your Best Social Media Strategy

I’ve chatted with a lot of businesses lately that are dedicating the start of 2016 to reevaluating their social media strategy. Some are taking a deeper look at their analytics and changing what they post and when they do it. Others are realigning resources to better maximize their efforts. It’s refreshing to see companies making…

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Things We Saw While Monitoring #theforceawakens Hashtag

If you’ve read some of our other blog posts over the past few months, you’ll know that we enjoy collecting and analyzing social media listening data. Sometimes we come across really interesting information and other times we reaffirm things we already knew. Back in December we thought we’d use NUVI to follow #theforceawakens across Canada…

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Content Creation – The Long Tail Approach to Marketing

Over the holidays I had a chance to catch up on some reading. I’ve been slowly making my way through Joe Pulizzi’s Epic Content Marketing (I highly recommend it) and he brought up something that I’ve talked about for years – the idea of content being a long tail marketing tool. We live in an on-demand…

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Time to Trim the Social Media Fat

As 2015 winds down, many of us feel the need to sit down and come up with some resolutions – ideas and principles that will somehow magically guide us through the upcoming year and make the next 365 days better than the last. Some are health related, some may be financial and a few of…

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Facebook Live Video: A Quick Look

Last week we saw the  launched a small test run of Facebook Live Video to iPhone users in the US. The feature will reportedly be available for Android users in the near future. Eventually, all users will have the ability to share video on Facebook live video, but the social network isn’t exactly saying when….

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Learn About Influencer Marketing from Connor McDavid

What can we learn about influencer marketing from hockey’s newest star Connor McDavid? It took 3 games but Connor McDavid got his first career NHL goal against Kari Lehtonen of the Dallas Stars – a tip-in off a shot from the point by defencemen Andrej Sekera. Twitter exploded with its usual fury of conversation as…

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McDavid vs. Eichel – 3 Cool Things From Twitter

Call us nerds but we love social media data. Monitoring social media trends and topic data and then tearing it all apart is lots of fun (to us anyways). We also love sports. When these two collide, we get pretty excited. Unless you’ve been living under a rock, you’re probably pretty familiar with Conner McDavid…

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