Stuff We’re Trying – Passpack
Managing, remembering, and updating online passwords can be a difficult process. With the variety of online products and services, and large array of social media and online communication tools available, passwords can easily get confused. Especially with each system and account having their own set of password character lengths and credentials. It’s hard enough to…
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Timing Your Facebook Posts
Facebook Timing and Reach If you manage or run a Facebook page you might notice that different posts have varying degrees of reach and engagement. There are a number of different factors that effect this difference. It can be frustrating when you post what you consider high quality content and the reach for your post…
Learn MoreThree Powerful Ways For Candidates To Use Online Advertising To Win Elections
Recently in Edmonton, a total of 119 candidates put their names on ballots for mayor, council or school trustee as the municipal elections got underway. There are also elections going on in municipalities across Alberta this month. Each candidate has all of 4 weeks, to make their case, let their voice be heard, and encourage…
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Google’s (Not-so) Anonymous Placements
For you avid Google Adwords users out there, you’ve likely come across the word “Anonymous” within the world of display advertising placements. We recently tried to find some placements for a client, and say “Anonymous” for the top 4 of 5 listings we targeted. Great. These anonymous placements are capturing millions of page views each…
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Stop Ignoring Bing
When it comes to PPC advertising, there’s no denying that Google is the leader. But leaders can often take their position for granted and become complacent, which for me, is exactly what Google has been doing as of late. I attended the SMX conference last year in New York, and went to a Microsoft Bing…
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Facebook’s New Ad Platform
Oh happy days! Facebook has recently launched some HUGE updates to its Facebook ad platform, that not only make your ads better, but make designing and creating ads infinitely easier! For a social platform, that’s only real revenue source is advertising, this update is long, long, long overdue. But as you’ll find out, there are…
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Using Yelp’s Wordmap Tool With Google Adwords
Yelp recently launched a new tool over at Yelp Wordmap, and what this tool does is amalgamate the thousands of Yelp reviews out there and identify trends in word use on reviews, and plotted those based on the businesses location. Pretty cool stuff. While this tool is very new, only has about 20 cities and…
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The Golden Age of Google Ads is Over
Google recently announced a brand new ad extension that is getting us at Strong Coffee excited (and we’re pretty sure the espresso this morning had nothing to do with it). Get this… Google search ads are beta testing image extensions. Yep, you heard right, we will hopefully soon be able to add relevant images to…
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