The New York Office – Day Two
[wpgmza id=”2″] Hey everyone, we’re back with another instalment of our ‘work outing around Manhattan’. Today’s free WiFi experience was much more enjoyable, and frankly peaceful, beautiful and all sorts of other descriptors along those lines. Where was I at? Well this time, because it was sunny and warm, I decided to work outside in a location I…
Learn More
The New York Office – Day One
[wpgmza id=”1″] Good afternoon everyone. I’ve decided to try something new and get out and about to enjoy New York City, despite still having to get some much needed work done. So starting today, I’ve decided I’m going to scope it random WiFi spots around the city and get to work. My usual workspace leaves…
Learn MoreThe Buying Cycle & Advertising Mediums
Advertising has always been a numbers game. It’s about return on investment – how much new sales are generated from an advertising campaign, and how does that affect the bottom line. We recently took a closer look at why there’s been such a major shift in marketing dollars towards online since advertising on the web…
Learn More
Do You Think Remarketing is Annoying?
I’m sure you’ve seen these ads before. You go to a website, browse around for a bit, then leave… only to find that nearly every website you visit after that shows you ads of that first site, continuously… for weeks. This is called remarketing, and it’s the latest and greatest of behavioural ad targeting. Marketers…
Learn More
Determining Buying Intent Through Keywords
As the world moves more and more online, a new language has emerged. No, I’m not talking LOL, OMG or BRB, I’m talking the language of keywords, and how our keyword choices change based on a buyers intent, and on how we’re searching. For example, did you know people who use searches on mobile devices…
Learn More
Happy Holidays From Strong Coffee Marketing!
From the four of us at Strong Coffee Marketing we want to wish all our clients a joyous and festive holiday season and plenty of business success for the 2013. We couldn’t resist bringing back a classic internet success story from Staples, where they allowed people to ElfYourself. This website was so incredibly popular a…
Learn More
December 2012 E-Newsletter Answers
1) Which team member is the jujitsu expert? A: Trevor – Trevor has it all, nunchuck skills, throwing star skills, and he’s not afraid to use them. He’s been running a local Japanese Jujitsu studio for many years now. 2) Which team member works remotely from New York City? A: Duncan – he’s been working…
Learn More
Remarketing Ads & Why You’re Doing Them Wrong
Ever heard of remarketing? It’s one of the most exciting new types of online advertising in the market today. Put simply, it combines the analytics generated from the pages you visit on a website, and allows marketers to target you with relevant ads about the content you viewed. For example, say you’re thinking of going…
Learn More