As marketers who specialize in the online, we are often asked if we work in other mediums, such as tv, radio or print....

1)      Sticking to Broad Terms – This has got to be the most common mistake.  Don’t get lazy… get precise.  Narrow down keywords...

When posting status updates you can use the “@” symbol to “tag” a person, page, or application name to the post. This will...

The Google Adwords platform is a great tool because of it’s complexity and ability to give you complete control over so many parameters....

What is the purpose of your website? Are you selling a product or service? Are you collecting information? Attempting to engage and inform?...

There has been a continuous issue facing smaller non-profit organizations. They want to reach out online but often lack the budget and resources...

First off, what is it? Google Adwords Keyword Insertion tool allows you to use your users search query as text in your ad...

It’s a fact.  Your image selection for Facebook ads are an integral and important part to generating interest and clicks on your ads....