Fun With the Google Adwords Keyword Insertion Tool
First off, what is it? Google Adwords Keyword Insertion tool allows you to use your users search query as text in your ad text. So, if you’re a Google Adwords client, and in the market for selling “organic dog food”, you likely have a large list of broad, and narrow search keywords that you’re hoping…
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Stuff We’re Trying – Offerpop
Let’s face it. Facebook is trying really, really hard to “be” the internet. It’s become the online hang out for you and your friends, it’s become a place that you share and store your pictures and videos, it’s your first stop when you wake up in the morning and the last thing you check before…
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The Unwritten Rules of Facebook Image Selection
It’s a fact. Your image selection for Facebook ads are an integral and important part to generating interest and clicks on your ads. Good copy and titles are imperative, but images are what draw the eye. So with only 110 x 80 pixels to work with, what are some rules to follow, and classic mistakes…
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The Hierarchy of Google Adwords: A Strategy
If you’ve frequented our site before, you likely know that we’re avid users of the Google Adwords platform. We love it! Over the years, we’ve started to notice some interesting trends on Adwords in regards to clicks, conversions and ad positioning. As I’m sure you are all aware – certain ad positions will convert better…
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Media Awards: 5 Reasons Why YOU Should Be Part Of It
Guest Post by Murray Newlands One can find tons of great bloggers and publishers doing very good work, and those who stand out deserve to have their work recognized, connect with each other, and see their readerships grow. That’s why the World Media Awards exist- to recognize and reward great contributions to media from bloggers…
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Stuff We’re Trying – Post Planner
The topic of automation always seems to come up during our social media seminars. It’s a bit of a slippery slope… automating Tweets and Facebook posts may be a good way to streamline your social media program but it takes away from the whole social aspect.
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Lori Colborne, Social Media Consultant Testimonial
As a consultant I am always looking for the very best ROI of my time and money! Contracting Trevor Tessier with SBXMedia to teach me social media marketing was an excellent investment! Trevor is a rare combination of great intellect and an outstanding teacher. Social media can be a powerful marketing tool but very difficult to initially navigate on your own. I…
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Facebook Advertising, An Interview with Facebook
We recently had the opportunity to talk with a Facebook Advertising representative. It was quite informative and painted a few pictures of how to best optimize your facebook advertising. Below are a few of those insights. 1) Once you have been running ads for a while, will low performing ads decrease performance of the overall…
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