Don’t Underestimate The Power of Surveys
Surveys, polls, questions – whatever you call them, don’t underestimate their power as a way to gauge your audiences’ opinion and help with your marketing. New tools are making this easier than ever, and setting them up is only a few clicks away. In this article we’ll cover some simple and easy ways of asking…
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Fort Edmonton Park Testimonial
We have a testimonial! Rod Proudfoot, Fort Edmonton Park’s Director of Marketing & Business Development gives a run down on how SBX is performing on our online marketing services. What we are doing well and what we can improve on… Strong Coffee Marketing has managed Fort Edmonton Park’s Internet marketing, social media marketing, and content…
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Google Adwords Just Added Their Own “Like” Button
This makes me wonder if Facebook somehow copyrighted the word “like”. Google recently announced that they added a “+1” button to Google Adwords ads. Here’s how it works: Jim, who recently had a great experience working with a mortgage broker through Dominion Lending Centres in Edmonton wants to spread the word to his friends. While…
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The Best Reason to Make a Content Plan
A content plan helps you figure out what you want to say and when and how to say it. Keep Your Content Plan Fresh There are lots of reasons to plan out your content whether for a zine, website or series of e-newsletters – you want fresh content regularly, you have a lot to say…
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How to Find Your Niche Target Market
No matter how tightly packed and competitive a market is, there’s always some need that is going unfulfilled. Customer desires are endless, and positioning your product in a way that captures a part of the market that all your competition has ignored – is great marketing. The trick is, finding that niche. Let me show…
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5 Steps to Start Marketing with Foursquare
Foursquare is on the brink of exploding into the social media market. This GPS-based game has already amassed a large, tech-savvy following that business of all types can leverage to help gain new, loyal customers. Getting setup on Foursquare and getting noticed, is free, easy and simple. In this article we’ll cover the basics of…
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Examples of Great Blog Content
The topic of blogging seems to come up a lot in our social media training workshops. The benefits of a quality blog are obvious – fresh content is good for your readers and your rankings. Blogs are easy to set up and even easier to update. We often tell people that if they can use…
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Amplifying Reach, Content Checklist
Over the years I have worked on a content “filter” that can be used as a quick checklist when looking at optimizing and amplifying the reach and tracking performance of content we share. I have used it in a few work settings and modified it for others. Not every content item would need to go through…
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