Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. September 26, 2013

    Three Powerful Ways For Candidates To Use Online Advertising To Win Elections

    Recently in Edmonton, a total of 119 candidates put their names on ballots for mayor, council or school trustee as the municipal elections got underway.  There are also elections going on in…
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  2. Featured image for “Google’s (Not-so) Anonymous Placements”
    September 23, 2013

    Google’s (Not-so) Anonymous Placements

    For you avid Google Adwords users out there, you’ve likely come across the word “Anonymous” within the world of display advertising placements. We recently tried to find some placements for a client,…
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  3. Featured image for “Stop Ignoring Bing”
    September 15, 2013

    Stop Ignoring Bing

    When it comes to PPC advertising, there’s no denying that Google is the leader. But leaders can often take their position for granted and become complacent, which for me, is exactly what…
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  4. Featured image for “Facebook’s New Ad Platform”
    August 23, 2013

    Facebook’s New Ad Platform

    Oh happy days! Facebook has recently launched some HUGE updates to its Facebook ad platform, that not only make your ads better, but make designing and creating ads infinitely easier! For a…
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  5. Featured image for “Using Yelp’s Wordmap Tool With Google Adwords”
    July 5, 2013

    Using Yelp’s Wordmap Tool With Google Adwords

    Yelp recently launched a new tool over at Yelp Wordmap, and what this tool does is amalgamate the thousands of Yelp reviews out there and identify trends in word use on reviews,…
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  6. Featured image for “1 on 1 Marketing Consultation with Strong Coffee”
    June 26, 2013

    1 on 1 Marketing Consultation with Strong Coffee

    We are offering up three 1-on-1 sessions for any online marketing topic you chose with Strong Coffee’s Trevor Tessier. We will do a random draw on July 1st, 2013 to come see…
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  7. Featured image for “The Golden Age of Google Ads is Over”
    June 13, 2013

    The Golden Age of Google Ads is Over

    Google recently announced a brand new ad extension that is getting us at Strong Coffee excited (and we’re pretty sure the espresso this morning had nothing to do with it). Get this……
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  8. Featured image for “Augmented Reality – We are moving so fast the future is now in the past”
    May 2, 2013

    Augmented Reality – We are moving so fast the future is now in the past

    With the rise of the smartphone and the coming of Google Glass, the seam between real life and a digital experience will begin to blur as the world becomes the web for browsing.…
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