Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “December 2012 E-Newsletter Answers”
    December 18, 2012

    December 2012 E-Newsletter Answers

    1) Which team member is the jujitsu expert? A: Trevor – Trevor has it all, nunchuck skills, throwing star skills, and he’s not afraid to use them. He’s been running a local…
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  2. Featured image for “An Interview With Golf Business Magazine”
    December 18, 2012

    An Interview With Golf Business Magazine

    Hi everyone, today we’re pleased to share with you an interview our SBX’er Duncan McGillivray had with Golf Business Magazine.  The magazine asked us to share our thoughts and experience on golf courses…
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  3. Featured image for “Remarketing Ads & Why You’re Doing Them Wrong”
    December 13, 2012

    Remarketing Ads & Why You’re Doing Them Wrong

    Ever heard of remarketing?  It’s one of the most exciting new types of online advertising in the market today.  Put simply, it combines the analytics generated from the pages you visit on…
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  4. Featured image for “Mortgage Broker Online Advertising Case Study”
    November 15, 2012

    Mortgage Broker Online Advertising Case Study

    Challenge A Local Edmonton Based Mortgage Company wanted to better leverage online channels and advertising to acquire new leads and help brand their company. The competition in this industry was very strong, with many…
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  5. Featured image for “2012 Travel Alberta Alto Awards | Marketing Excellence”
    November 2, 2012

    2012 Travel Alberta Alto Awards | Marketing Excellence

    Tourism Red Deer, Central Alberta Country Drive and Strong Coffee Marketing were the proud recipients of two prestigious Alto Awards on Monday October 22nd, at the Travel Alberta Industry Conference in Banff. We were…
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  6. Featured image for “Google Adwords is Now Helping You Spy On Your Competitors”
    November 1, 2012

    Google Adwords is Now Helping You Spy On Your Competitors

    I have been asked many times by my Google Adwords clients – how can I tell what keywords my competitors are bidding on? Or, how can I tell how much my competitors…
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  7. Featured image for “Facebook Ad CTR – From 0.02% to 9.94% Overnight”
    October 16, 2012

    Facebook Ad CTR – From 0.02% to 9.94% Overnight

    Facebook is getting better and better at the ad game. For some time now we were ecstatic about hitting 0.1% for our click-through-rates on our ads.  We found that, no matter how…
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  8. Featured image for “Local Search Optimization for Your Hotel”
    October 15, 2012

    Local Search Optimization for Your Hotel

    I was recently asked to write an article for a local newspaper on small hotels and search engine optimization. Although this is a local hotel SEO focus, these concepts are applicable across all…
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