Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “Stuff We’re Trying – Pinterest”
    February 11, 2012

    Stuff We’re Trying – Pinterest

    It took me just over a month but I’ve settled on my new social project for the year – Pinterest. It had been on my radar last year but I just never…
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  2. Featured image for “Edmonton’s Top ‘Social’ Attractions”
    January 18, 2012

    Edmonton’s Top ‘Social’ Attractions

    Edmonton is home to a vibrant social media community. We like to talk about everything… from the Oilers to local restaurants, from the weather to politics, and everything in between. A lot…
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  3. Featured image for “5 Easy Mistakes To Avoid with QR Codes”
    January 7, 2012

    5 Easy Mistakes To Avoid with QR Codes

    Okay, you want to jump on the QR code bandwagon – good for you! As cool as this new marketing tactic is, there are tons of ways to screw it up.  With…
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  4. Featured image for “Your Social Media Strategy: Getting Things Right in 2012”
    January 1, 2012

    Your Social Media Strategy: Getting Things Right in 2012

    Here’s a list of five simple resolutions to ensure your social media efforts are successful in the coming year.…
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  5. Featured image for “10 Common PPC Mistakes That Are Costing You Money”
    December 13, 2011

    10 Common PPC Mistakes That Are Costing You Money

    1)      Sticking to Broad Terms – This has got to be the most common mistake.  Don’t get lazy… get precise.  Narrow down keywords to hit your ideal target user that brings you…
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  6. Featured image for “Facebook Tagging, Modified Text Options”
    December 7, 2011

    Facebook Tagging, Modified Text Options

    When posting status updates you can use the “@” symbol to “tag” a person, page, or application name to the post. This will notify the person/page that they were mentioned and give…
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  7. Featured image for “5 Common Adwords Keyword Mistakes That Will Kill Your Results”
    December 6, 2011

    5 Common Adwords Keyword Mistakes That Will Kill Your Results

    The Google Adwords platform is a great tool because of it’s complexity and ability to give you complete control over so many parameters. But, because of this many advertisers get themselves into…
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  8. Featured image for “Stuff We’re Trying – Trendsmap.com”
    November 28, 2011

    Stuff We’re Trying – Trendsmap.com

    There’s no denying the impact that Twitter has had on real time information. When you want to know about what’s going on right now, anywhere in the world, your best bet is…
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