Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “The Science of Search”
    March 12, 2012

    The Science of Search

    Search engines are fundamentally changing how we look for information. It’s no surprise that our information staples like the YellowPages are now going bankrupt as people turn to online to find local…
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  2. Featured image for “The Power of Online Marketing”
    March 4, 2012

    The Power of Online Marketing

    As marketers who specialize in the online, we are often asked if we work in other mediums, such as tv, radio or print. While we do occasionally venture away from our computers,…
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  3. Featured image for “A Busy Week at Strong Coffee Marketing”
    February 28, 2012

    A Busy Week at Strong Coffee Marketing

    It was a busy week at Strong Coffee Marketing. Let’s have a look back at some of the highlights… We Win! The World Media Awards were announced on Saturday in San Francisco…
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  4. Featured image for “Stuff We’re Trying – Pinterest”
    February 11, 2012

    Stuff We’re Trying – Pinterest

    It took me just over a month but I’ve settled on my new social project for the year – Pinterest. It had been on my radar last year but I just never…
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  5. Featured image for “Edmonton’s Top ‘Social’ Attractions”
    January 18, 2012

    Edmonton’s Top ‘Social’ Attractions

    Edmonton is home to a vibrant social media community. We like to talk about everything… from the Oilers to local restaurants, from the weather to politics, and everything in between. A lot…
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  6. Featured image for “5 Easy Mistakes To Avoid with QR Codes”
    January 7, 2012

    5 Easy Mistakes To Avoid with QR Codes

    Okay, you want to jump on the QR code bandwagon – good for you! As cool as this new marketing tactic is, there are tons of ways to screw it up.  With…
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  7. Featured image for “Your Social Media Strategy: Getting Things Right in 2012”
    January 1, 2012

    Your Social Media Strategy: Getting Things Right in 2012

    Here’s a list of five simple resolutions to ensure your social media efforts are successful in the coming year.…
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  8. Featured image for “10 Common PPC Mistakes That Are Costing You Money”
    December 13, 2011

    10 Common PPC Mistakes That Are Costing You Money

    1)      Sticking to Broad Terms – This has got to be the most common mistake.  Don’t get lazy… get precise.  Narrow down keywords to hit your ideal target user that brings you…
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