Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. October 11, 2011

    Social Media Marketing: Is There a Payoff for Non-Profits?

    There has been a continuous issue facing smaller non-profit organizations. They want to reach out online but often lack the budget and resources necessary. Initiatives such as charity: water and organizations like…
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  2. Featured image for “TEC Edmonton – Presentation Testimonial”
    September 30, 2011

    TEC Edmonton – Presentation Testimonial

    I am writing to say how much TEC Edmonton appreciated your team coming to our office to provide our clients and our staff an opportunity to learn about social media and how…
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  3. Featured image for “The Okotoks Satellite Hoax – Lessons Learned”
    September 29, 2011

    The Okotoks Satellite Hoax – Lessons Learned

    Let’s continue our look at the Okotoks Satellite hoax and some of the lessons learned. Be sure to check out our Anatomy of an Online Rumour post for some additional background. Rumors…
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  4. Featured image for “The Okotoks Satellite Hoax – Anatomy of an Online Rumour”
    September 28, 2011

    The Okotoks Satellite Hoax – Anatomy of an Online Rumour

    I don’t think I’ll ever call myself a “space geek” but I’ll admit that I got a bit excited when I heard about the Upper Atmosphere Research Satellite (UARS) and its plummet…
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  5. Featured image for “Fun With the Google Adwords Keyword Insertion Tool”
    September 25, 2011

    Fun With the Google Adwords Keyword Insertion Tool

    First off, what is it? Google Adwords Keyword Insertion tool allows you to use your users search query as text in your ad text.  So, if you’re a Google Adwords client, and…
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  6. Featured image for “Stuff We’re Trying – Offerpop”
    September 22, 2011

    Stuff We’re Trying – Offerpop

    Let’s face it. Facebook is trying really, really hard to “be” the internet. It’s become the online hang out for you and your friends, it’s become a place that you share and…
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  7. Featured image for “The Unwritten Rules of Facebook Image Selection”
    September 18, 2011

    The Unwritten Rules of Facebook Image Selection

    It’s a fact.  Your image selection for Facebook ads are an integral and important part to generating interest and clicks on your ads. Good copy and titles are imperative, but images are…
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  8. Featured image for “The Hierarchy of Google Adwords: A Strategy”
    August 31, 2011

    The Hierarchy of Google Adwords: A Strategy

    If you’ve frequented our site before, you likely know that we’re avid users of the Google Adwords platform. We love it! Over the years, we’ve started to notice some interesting trends on…
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