Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “5 Steps to Start Marketing with Foursquare”
    June 30, 2011

    5 Steps to Start Marketing with Foursquare

    Foursquare is on the brink of exploding into the social media market.  This GPS-based game has already amassed a large, tech-savvy following that business of all types can leverage to help gain…
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  2. Featured image for “Examples of Great Blog Content”
    June 27, 2011

    Examples of Great Blog Content

    The topic of blogging seems to come up a lot in our social media training workshops. The benefits of a quality blog are obvious – fresh content is good for your readers…
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  3. Featured image for “Amplifying Reach, Content Checklist”
    June 25, 2011

    Amplifying Reach, Content Checklist

    Over the years I have worked on a content “filter” that can be used as a quick checklist when looking at optimizing and amplifying the reach and tracking performance of content we share.…
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  4. Featured image for “What is Foursquare, and Why Should I Care?”
    June 22, 2011

    What is Foursquare, and Why Should I Care?

    Foursquare is a GPS-based geo-location, social game. How does Foursquare work? Well, as you go about your daily routine, you can “check-in” to certain places, Starbucks for example.  The more times you…
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  5. Featured image for “3 Tips to Improve Google Adwords Click-Through-Rates (CTR)”
    June 16, 2011

    3 Tips to Improve Google Adwords Click-Through-Rates (CTR)

    Google Adwords is an impressive ad tool.  With a plethora of add-ons, tools and metrics, you can get awesome statistics and research insight into your ads, your target market and your website.…
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  6. Featured image for “QR Code Marketing 101”
    June 9, 2011

    QR Code Marketing 101

    QR codes are all the rage nowadays. We’re seeing them crop up all over the place: Starbucks, Chase Banks, business cards and so much more. But whats the big deal? In this…
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  7. Featured image for “8 Cool Things I Learned About E-mail Marketing #TimeSci”
    June 7, 2011

    8 Cool Things I Learned About E-mail Marketing #TimeSci

    Stemming from a previous post on 10 Cool Things I Learned About Twitter, today I wanted to talk about my learnings on e-mail marketing. I can’t give enough praise to Hubspot’s seminar…
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  8. Featured image for “10 Cool Things I Learn About Twitter #TimeSci”
    May 31, 2011

    10 Cool Things I Learn About Twitter #TimeSci

    Today I wanted to share with you some things I learned from a really awesome seminar I recently attend called: The Science of Timing. In this post I’m share 10 cool things…
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