A Closer Look at LinkedIn Advertising
What is LinkedIn? LinkedIn positions itself as a social media platform for business professionals, it helps to keep you connect, or linked in with all of your business contacts, and offers the tools you need to create new ones. What should I advertise? Well this is up to you, many business professionals advertise themselves, many…
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Why Social Media Will End the World of Advertising
Advertising is all about getting the right message to the right people. Herein lies the challenge – getting to the right people. Current advertising tactics like billboards could easily become a thing of the past. Billboards are not targeted and they cost a ton. Newspaper, radio, television ads are all in the same boat. The…
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5 Cool Ways to Target Ads on Facebook
One of the major benefits of Facebook advertising is your how hyper targeted you can get. Here are some of the coolest settings on Facebook, and how to use them to your advantage. Relationships This feature’s got legs. Being able to target people in relationships is a huge advantage for many businesses. Florists, travel agents,…
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Facebook CPC vs CPM
With Facebook’s extensive targeting parameters and options, it’s no surprise they would also offer you two ways to pay. No, I’m not talking Visa or MasterCard here. Meet the acronyms CPC and CPM. CPC stands for “cost per click” while CPM stands for “cost per 1000 impressions”. Those should be pretty self-explanatory… but which one…
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Youtube is a Powerful SEO Magnet
Not many people know that Youtube has recently surpassed Yahoo to become the second-largest search engine, behind Google. Let me show you something. Open up Google in a new window. Type in “how to clean silver”, press enter. What do you see? Two Youtube videos sitting in the number two spot. Pick another topic of…
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Going Viral
There’s been a lot of talk over the past few years about going viral. But what does it take? How do you make a viral video? Well, let me stop you right there. There is no secret formula for going viral. There are however, similarities between the videos that do. With the emergence of many…
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Starting a Blog – Picking Your Topic
It seems everyone wants to create the ultimate pit stop on the information superhighway…. many with the hopes of fame and fortune. Throw up a few interesting and engaging blog posts, sprinkle in some advertisements and collect your cheques. People will care about what you have to say and will soon be hanging on your…
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Why Facebook May Just Kill Gmail
When it comes to social media marketing, Facebook is a huge powerhouse. Now with Facebook launching the initial details behind their Facebook Mail this past Monday, there is no doubt in our minds that they will retain their powerhouse status. Facebook Mail’s biggest feature, besides tying in to your personal Facebook profile is its ability…
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