Marketing Mastery Hub

Facebook is getting better and better at the ad game. For some time now we were ecstatic about hitting 0.1% for our click-through-rates on our ads.  We found that, no matter how…

I was recently asked to write an article for a local newspaper on small hotels and search engine optimization. Although this is a local hotel SEO focus, these concepts are applicable across all…

It’s true. We, like many other marketing agencies around the world have been utilizing Google ads to help drive our customer’s new clients, new leads and new business. Unlike many of them,…

It’s a fact: the average person is exposed to over 5,000 advertising messages a day.  From logos, to billboards, to newspaper articles, to online advertising, it’s become a real challenge for advertisers…

Developing a social media strategy should be the first thing you do before taking a dive into the world of Facebook, Twitter and YouTube. Unfortunately, for a lot of organizations, this strategy can…

With less than 2 weeks to go before the provincial election I thought today was a good time to start looking through my options. I admit that in past I’ve voted for…

We all love Google. Well after reading this post, I have no doubt you’ll begin to love it even more. Below we’ve outlined some really helpful Google tricks that we’ve found make…

Search engines are fundamentally changing how we look for information. It’s no surprise that our information staples like the YellowPages are now going bankrupt as people turn to online to find local…