Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “What we learned from looking at Edmonton Tourism’s top 9 Instagram photos of 2016”
    December 15, 2016

    What we learned from looking at Edmonton Tourism’s top 9 Instagram photos of 2016

    TIL: Edmonton loves the High Level Bridge. You may have recently heard of the tool 2016bestnine. In a nutshell, it’s a website that shows your top 9 most-liked Instagram photos of the…
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  2. Featured image for “Marketing Golf Courses in the Winter”
    December 11, 2016

    Marketing Golf Courses in the Winter

    Unfortunately, the golf season isn’t a twelve month a year venture for many of us. Courses in hotter locations may see a slow down in the summer while those in “seasonal” spots…
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  3. Featured image for “2 Quick Ways Golf Courses Can Use Google Trends”
    November 29, 2016

    2 Quick Ways Golf Courses Can Use Google Trends

    I spent some time yesterday talking about predicting (sort of) the future using a free tool called Google Trends. Google Trends gives us information on Google searches – things like what gets…
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  4. Featured image for “Predicting The Future With Google Trends”
    November 28, 2016

    Predicting The Future With Google Trends

    The internet is filled with useful tools designed to help make our marketing lives a bit easier. Some of the most useful ones come from a little company called Google. Google collects…
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  5. Featured image for “Facebook Advertising Basics – Social Media Breakfast Red Deer”
    November 24, 2016

    Facebook Advertising Basics – Social Media Breakfast Red Deer

    Thanks to the folks at Social Media Breakfast Red Deer for inviting me to speak about the basics of Facebook Advertising at Social Media Breakfast Red Deer. I used the 45 minutes…
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  6. Featured image for “Facebook Page Templates – A First Look”
    November 22, 2016

    Facebook Page Templates – A First Look

    Facebook has been busy testing new features for business pages. There’s been some talk of a job board complete with resume submission, an enhanced messenger program and additional customizations for pages through…
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  7. Featured image for “How To Maximize Your Keyword Strategy”
    November 17, 2016

    How To Maximize Your Keyword Strategy

    Keyword Strategy – Can your business do better? In the digital world, your business needs a killer keyword strategy to get the most out of your online advertising and PPC (pay-per-click) efforts.…
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  8. Featured image for “Golf Course Marketing – Breaking the Barriers”
    November 1, 2016

    Golf Course Marketing – Breaking the Barriers

    It’s a question we get all the time – “How can I attract more __________ to my __________?” Fill the blanks however you like.. skiers to my ski hill, families to my…
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