Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “Creating Compelling Consumer Experiences”
    May 29, 2017

    Creating Compelling Consumer Experiences

    Christopher Smith from Travel Alberta joined the Strong Coffee Marketing Podcast to talk about compelling consumer experiences. In this episode, we focused on creating good offers and packages. What constitutes an offer…
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  2. Featured image for “Dissecting the @EdmontonOilers on Twitter”
    April 25, 2017

    Dissecting the @EdmontonOilers on Twitter

    For the first time in the Twitter era, the Edmonton Oilers are in the playoffs. This isn’t exciting news for a lot of people, but it’s a pretty big deal for hockey…
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  3. Featured image for “Strong Coffee at iMedia 2017 Recap”
    March 13, 2017

    Strong Coffee at iMedia 2017 Recap

    As you may know – this past weekend was iMedia. Duncan and Brian had fun talking about PPC keywords and micro-content – here’s just a few of your highlights, takeaways and responses…
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  4. Featured image for “In-Home AI Will Be Building Family Advertising Profiles”
    January 16, 2017

    In-Home AI Will Be Building Family Advertising Profiles

    As companies like Google and Apple continue to develop new technologies to make our lives easier, we’ve hardly noticed how dependent we’ve become on these technologies. Since 2007 (with the release of…
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  5. Featured image for “What we learned from looking at Edmonton Tourism’s top 9 Instagram photos of 2016”
    December 15, 2016

    What we learned from looking at Edmonton Tourism’s top 9 Instagram photos of 2016

    TIL: Edmonton loves the High Level Bridge. You may have recently heard of the tool 2016bestnine. In a nutshell, it’s a website that shows your top 9 most-liked Instagram photos of the…
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  6. Featured image for “Marketing Golf Courses in the Winter”
    December 11, 2016

    Marketing Golf Courses in the Winter

    Unfortunately, the golf season isn’t a twelve month a year venture for many of us. Courses in hotter locations may see a slow down in the summer while those in “seasonal” spots…
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  7. Featured image for “2 Quick Ways Golf Courses Can Use Google Trends”
    November 29, 2016

    2 Quick Ways Golf Courses Can Use Google Trends

    I spent some time yesterday talking about predicting (sort of) the future using a free tool called Google Trends. Google Trends gives us information on Google searches – things like what gets…
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  8. Featured image for “Predicting The Future With Google Trends”
    November 28, 2016

    Predicting The Future With Google Trends

    The internet is filled with useful tools designed to help make our marketing lives a bit easier. Some of the most useful ones come from a little company called Google. Google collects…
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