Writing Web Content – For Bots vs. People
There is a lot of dispute over which is better, writing content for search-engine robots, or for the viewers the search engines send. You’ll find varying opinions everywhere. In our opinion, it’s best to write titles and subtitle for the bots, but always keep in mind that your main content needs to make sense for…
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Social Media and Marketing Strategy
Strong Coffee Marketing met with TEC Edmonton and its clients recently and utilized the following presentation to discuss how social media can be incorporated into a startup’s marketing strategy. This is the second discussion of a series of three. Below is the Prezi. It can also be found here. The first discussion’s Prezi titled An…
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Top 5 Web Content Writing Tips
Rules for writing for the web are very similar to those for any kind of marketing copy – but yet, most online content writers forget them. A wall of text will rarely capture and retain the attention of a reader. You have to be smart, layout your copy well, and segment and prioritize it. On…
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How To Talk the Talk on Facebook
The quickest way to kill your Facebook page is to try and sell something. Facebook is about social networking; there is rarely anything “social” about selling. Talking “at your fans”, like most marketing messages do, is not social, inviting them to comment on new product releases, is. Marketing on Facebook has to be a little…
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5 Easy Ways to Market Yourself on Youtube
If you’re a new business and don’t have a presence on Youtube, you’re missing out. Youtube has recently eclipsed Yahoo, to take the #2 spot for the website with the most traffic. Youtube videos are “liked” by search-engines, are often ranked higher than content websites. With that said – what are the best practices for…
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Why Consumers Unsubscribe & How to Keep Them
With nearly 91% of all consumers having unsubscribed from an opt-in company e-mail, or fanpages you can likely relate to this rationale. The number one reason, with more than 90% of consumers agreeing – is too frequent, irrelevant or boring communications from companies. The days of people getting excited about receiving an e-mail or status…
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5 Great Ways to Build Your E-mail List
E-newsletters are great marketing tools – they are targeted, simple to create, and free to send out. Building your database of e-mails however can be a slow process. It’s always a balance of new subscribers versus those who unsubscribe. Here are some great tactics to build your e-mail database, and retain your existing subscribers in…
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5 Easy Ways to Build Your Facebook Fanbase From Scratch
For many new businesses to Facebook, one of the most difficult things to do is build a Facebook fanbase. To Facebookers, the more fans you have, the more credible and worthy your brand likely is of their attention. This leaves businesses just starting out on Facebook in a difficult position… so what are the best…
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