Marketing Mastery Hub

Thanks to the folks at Social Media Breakfast Red Deer for inviting me to speak about the basics of Facebook Advertising at Social Media Breakfast Red Deer. I used the 45 minutes…

Facebook has been busy testing new features for business pages. There’s been some talk of a job board complete with resume submission, an enhanced messenger program and additional customizations for pages through…

Keyword Strategy – Can your business do better? In the digital world, your business needs a killer keyword strategy to get the most out of your online advertising and PPC (pay-per-click) efforts.…

It’s a question we get all the time – “How can I attract more __________ to my __________?” Fill the blanks however you like.. skiers to my ski hill, families to my…

Do you ever come across a task that should be straightforward yet it somehow takes an hour to figure out? Our office recently moved and I was asked to change the address…

A pet-peeve of mine is searching for a business online—for funsies, let’s use a restaurant as an example—finding one, clicking on their social media channels, and then seeing food pics that look…

A few weeks ago someone asked me about my favourite product to market. We’ve been pretty fortunate to help market some pretty fun attractions, cool events and interesting products over the years…

I think it’s safe to say that Pokemon Go has burst onto the scene in kind of a big way. As someone that didn’t grow up around Pokemon, I initially didn’t take…