Marketing Mastery Hub

Google’s Keyword tool is not just for advertisers.  There are many ways to use it to help start-up businesses, building websites, blog content and more.  In this blog post we’ve listed 5…

1)      Countries & Linguistics Depending on the country your advertising in you should consider using alterative keywords.  Take for example the keyword “cell phone”- in many parts of the world, this is…

Google’s Keyword Tool is a great asset to anyone wanting to start-up online.  It’s platform has a variety of powerful options that can really benefit your website and your online presence. In this…

Your ad landing page should be your bread and butter – this is your conversion page.  It has one single and solitary purpose – keep this in mind. There are too many…

Your Quality Score is your friend – it’s Google’s version of a “thumbs up” or “thumbs down” on the relevancy of your ad, your keywords and your landing page. The better your…

Strong Coffee Marketing met with TEC Edmonton and its clients recently and utilized the following presentation to discuss how an organization can apply social media and ultimately attempt to measure its outcomes.…

Thanks for stopping by the Strong Coffee blog. We’ve noticed that this golf course marketing post has been receiving a lot of attention over the past few years. As an agency that…

If you’ve ever run an ad campaign using Google Adwords, you would have likely seen a field stating your Quality Score beside the keywords you’ve chosen.  Or better yet, had an ad…