Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “Facebook CPC vs CPM”
    December 6, 2010

    Facebook CPC vs CPM

    With Facebook’s extensive targeting parameters and options, it’s no surprise they would also offer you two ways to pay.  No, I’m not talking Visa or MasterCard here. Meet the acronyms CPC and…
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  2. Featured image for “Youtube is a Powerful SEO Magnet”
    December 2, 2010

    Youtube is a Powerful SEO Magnet

    Not many people know that Youtube has recently surpassed Yahoo to become the second-largest search engine, behind Google. Let me show you something. Open up Google in a new window. Type in…
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  3. Featured image for “Going Viral”
    November 28, 2010

    Going Viral

    There’s been a lot of talk over the past few years about going viral. But what does it take? How do you make a viral video? Well, let me stop you right…
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  4. Featured image for “Starting a Blog – Picking Your Topic”
    November 26, 2010

    Starting a Blog – Picking Your Topic

    It seems everyone wants to create the ultimate pit stop on the information superhighway…. many with the hopes of fame and fortune. Throw up a few interesting and engaging blog posts, sprinkle…
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  5. Featured image for “Why Facebook May Just Kill Gmail”
    November 25, 2010

    Why Facebook May Just Kill Gmail

    When it comes to social media marketing, Facebook is a huge powerhouse. Now with Facebook launching the initial details behind their Facebook Mail this past Monday, there is no doubt in our…
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  6. Featured image for “Custom Facebook Pages & FBML”
    November 21, 2010

    Custom Facebook Pages & FBML

    Is HTML a dying language? Many bloggers and website developers nowadays have little knowledge of HTML coding. Facebook has brought it back.  But even then, there are many companies offering tools to…
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  7. Featured image for “The Future of Social Media”
    November 19, 2010

    The Future of Social Media

    We discussed determining ROI with Social Media in a previous post, and we feel the future of social media lies within this dilemma.  If you can’t directly attribute sales figures to your…
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  8. Featured image for “Link Shorteners & SEO”
    November 16, 2010

    Link Shorteners & SEO

    What are link shorteners used for? Well the original purpose of a link shortener was to simply take a huge long URL, and shorten it up.  The use of them exploded once…
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