Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “What it is Like to Have your Photography Go Viral (43.1K Shares)”
    June 26, 2017

    What it is Like to Have your Photography Go Viral (43.1K Shares)

    A Romantic Couple Photoshoot with Pizza In 2015, a fellow student at the University of Lethbridge, Nicole Larson, reached out to me and proposed a hilarious idea. She explained that she wanted…
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  2. Featured image for “Four Free Colour and Typography Design Tools”
    June 21, 2017

    Four Free Colour and Typography Design Tools

    Colour and typography are two of the most important elements of graphic design. Colour and typography can drastically affect the entire tone and feel of a project—it is important for your selections…
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  3. Featured image for “Five Reasons Why Content Developers are Your Friends”
    June 14, 2017

    Five Reasons Why Content Developers are Your Friends

    Content is a pretty big deal in our world. It makes websites more interesting, social media more appealing and gives context to ads. We often see companies spend lots of resources on…
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  4. Featured image for “Think, Do, Teach: 30 Days Later”
    June 9, 2017

    Think, Do, Teach: 30 Days Later

    Every summer student’s dream is to find a stellar agency that both sharpens his/her craft and provides a real-world teaching experience. When it comes to my personal summer student experience, I am…
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  5. Featured image for “Creating Compelling Consumer Experiences”
    May 29, 2017

    Creating Compelling Consumer Experiences

    Christopher Smith from Travel Alberta joined the Strong Coffee Marketing Podcast to talk about compelling consumer experiences. In this episode, we focused on creating good offers and packages. What constitutes an offer…
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  6. Featured image for “Dissecting the @EdmontonOilers on Twitter”
    April 25, 2017

    Dissecting the @EdmontonOilers on Twitter

    For the first time in the Twitter era, the Edmonton Oilers are in the playoffs. This isn’t exciting news for a lot of people, but it’s a pretty big deal for hockey…
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  7. Featured image for “Strong Coffee at iMedia 2017 Recap”
    March 13, 2017

    Strong Coffee at iMedia 2017 Recap

    As you may know – this past weekend was iMedia. Duncan and Brian had fun talking about PPC keywords and micro-content – here’s just a few of your highlights, takeaways and responses…
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  8. Featured image for “In-Home AI Will Be Building Family Advertising Profiles”
    January 16, 2017

    In-Home AI Will Be Building Family Advertising Profiles

    As companies like Google and Apple continue to develop new technologies to make our lives easier, we’ve hardly noticed how dependent we’ve become on these technologies. Since 2007 (with the release of…
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