Marketing Mastery Hub

If you’ve ever run an ad campaign using Google Adwords, you would have likely seen a field stating your Quality Score beside the keywords you’ve chosen.  Or better yet, had an ad…

Twitter is a simple yet powerful marketing and networking tool. Building a following takes time and persistence. For most people Twitter may be a little overwhelming, it’s power of it however is…

Blogger burnout? Writers Block? Need new ideas to keep that blog fresh and engaging? I’m not going to sugar coat it, there is a high probability your blog will be dead within a few…

If you’re strapped for cash, or are just a do-it-yourself type of person, you’re always looking for ways to market and expand your business. Usually marketing costs big dough, but in the…

There is a lot of dispute over which is better, writing content for search-engine robots, or for the viewers the search engines send. You’ll find varying opinions everywhere. In our opinion, it’s…

Strong Coffee Marketing met with TEC Edmonton and its clients recently and utilized the following presentation to discuss how social media can be incorporated into a startup’s marketing strategy.  This is the…

Rules for writing for the web are very similar to those for any kind of marketing copy – but yet, most online content writers forget them. A wall of text will rarely…

The quickest way to kill your Facebook page is to try and sell something. Facebook is about social networking; there is rarely anything “social” about selling. Talking “at your fans”, like most…